B2B SaaS · Google Ads + Hyros
The CRM and ad platforms told different stories. We rebuilt paid search around pipeline stages and returned closed-revenue data to the bidding system.
Google Ads · SEO · AI · Attribution
Pipeline,
engineered.
We build and run the full B2B revenue engine under one roof — then connect marketing activity to qualified pipeline and closed revenue.
$48M
revenue attributed through CRM data
3.2x
average ROAS across measured accounts
+30%
more sales attributed beyond platform pixels
One view
ads, organic, and CRM revenue connected
What we do
One roof. Three levers. One revenue number.
01
Google Ads
Search, Performance Max, competitor conquesting, landing pages + CRO. Built for pipeline, not clicks.
Free Ads teardown →
02
SEO
Technical, authority content, B2B topic maps in 90-day sprints. Rank where buyers already search.
Free visibility audit →
03
AI Marketing
AI-assisted workflows, predictive audiences, creative testing velocity — deployed by marketers, not bots.
See our AI stack →
Official Hyros Partner
Your pixel misses the sale after the click.
We connect ad, email, call, CRM, and closed-revenue data into a clearer customer journey, then return qualified conversion signals to Google and Meta.
30%more sales attributed in a measured client account
The closed revenue loop
01
Hyros
Official PartnerOfficial partner. Cross-channel revenue attribution across ads, email, calls & closes.
02
Server-side GTM
Server-sideGA4 + Conversions API via server-side tagging for more resilient, complete conversion signals.
03
Call tracking
Keyword-levelKeyword-level call attribution (WhatConverts / CallRail) with recordings + qualified-lead sync.
04
CRM loop
Closed-loopHubSpot / Salesforce + Calendly wired back to Google & Meta as offline revenue conversions.
Ad click → email → call → close → LTVcontact@stackwellstrategy.com
90-day engine
Quick wins → scale → AI optimization loop
A named operating system, not a task list. You see it in your CRM within weeks.
01 · Days 1–30
Audit + fix tracking
Connect Hyros, server-side measurement, and CRM outcomes. Identify wasted spend and recover attribution missing from platform reports.
02 · Days 31–60
Launch + sprint
Rebuild the Ads structure, ship the first SEO topic sprint, and improve the conversion path.
03 · Days 61–90+
Scale + optimization loop
Return qualified revenue signals to bidding systems, expand proven themes, and increase testing velocity.
Full-stack means
Why one roof beats three agencies
Three agencies give you three dashboards and three excuses. We give you one revenue number.
Hiring 3 agencies
- ✕ Ads blames landing pages
- ✕ SEO takes 9 months with no pipeline cover
- ✕ Nobody owns attribution — GA4 only
Stackwell engine
- ✓ Ads + SEO + AI sequenced in 90 days
- ✓ Hyros-partner attribution to closed revenue
- ✓ One Slack, one report, one owner
Proof
The result is only useful when you know what changed
A metric should be the end of the story, not the whole story.
Industrial services · SEO + CRO
The business had deep expertise but little visibility during vendor research. A buyer-led topic map and call attribution turned organic search into a measurable acquisition channel.
214% growth in organic pipeline
41% of measured revenue attributed to organic · 9 months
Read the full story →FAQ
Objections, answered honestly
What budget do you need to work with us?+
Best fit is $1M+ revenue or $10k+/mo ad spend. Below that, Hyros-level attribution rarely pays for itself — we'll tell you honestly and point you to a lighter setup.
How fast will we see results?+
Paid: 30–90 days to clean signal + quick wins. SEO: 90-day sprints with leading indicators in 60 days. We sequence paid wins first so SEO compounds without pressure.
Do you replace our in-house team?+
No — we run the engine with them. Media + content + tracking under one roof, reporting in your CRM language (pipeline, not clicks).
What makes your AI different from AI spam?+
We never publish unedited AI output or mass AI content. AI assists research, briefs, testing velocity, and reporting — humans own strategy and QA.
How do you prove revenue, not vanity metrics?+
As an official Hyros partner, we connect calls, forms, and CRM outcomes to the channels and campaigns that influenced them. Reports follow the path from spend to qualified pipeline and closed revenue.
How are engagements structured?+
Every engagement starts with a revenue engine audit. We identify the fastest opportunities, determine where attribution needs to improve, and build a custom 90-day plan around the account.
If a lighter setup is a better fit, we'll tell you before recommending an engagement.